‘Drag Me to Hell’ (2009)
- Horror
- The trailer starts off with an establishing shot of rush hour in
- Soft non -diegetic music in the background with shots of who the audience assume is the main character.
- The first third of the trailer sets the film up for the rest of the events – it gives away the entire start of the film.
- The music then changes to something more sinister, telling the audience the genre of the film.
- Trailer changes to a faster pace to highlight the fast pace of the film.
- Voice over of one of the characters telling the audience what will happen to the main character – gives away the plot to the film.
- Text on screen tells the audience what other films the director has directed – gaining an audience who are fans of the director’s previous films. The actors in the film are not a-list celebrities, meaning that the director is the main selling point of the film.
- Fast paced until the end of trailer, ending with the title of the film slowly coming on the screen – the audience has to watch the whole trailer to find out the name of the film.
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