Analysis of 'Blade: Trinity' - 2004 Trailer

‘Blade: Trinity’ (2004):

• Action/Adventure/Fantasy
• Trailer starts off with a burst of loud non-diegetic sound, at the same time as an establishing shot of New York. Voice over of a radio transmission tells the audience that the film includes vampires – the people in the film think that this is a hoax. Sets up the mood for the film.
•  After the word ‘vampire’s’ is mentioned. A quick cut to what the audience will assume is a vampire in the film.
• Cuts to New Line Cinema logo and then to Marvel – there is a ready made audience of people who are fans of the comic books – and informs the audience of the films origins.
• Zoom up on the centre of the R in Marvel and the camera then goes through it, straight into a scene of a car chase. The audience are immediately put into the action, which will retain the audience’s attention.
• The voice over talks of a ‘psychopath’ who is killing vampires – the main protagonist of the story. We do not catch a sight of him until first speaks 40 seconds into the trailer and says ‘Because the world isn’t nice’. The camera zooms into his face at a fast speed and there is no sound as he says this line. This creates suspense for the audience.
• There is then the diegetic sound of a blade before a series of fast paced images – a building exploding and someone throwing a two bladed shuriken. This highlights the action in the game and retains the audience’s attention.
• It is then cut to a wanted poster of Blade and a voice over informs the audience that he is ‘public enemy number one’. This sets up the majority of the film, promising the audience action as it is obvious both from the action and the voice over that the police will be after the central protagonist
• Fast paced non-diegetic music then starts to play in the background as a voice over starts to tell the audience of the back story to Blade’s life. As this happens, text comes onto the screen and says the same thing as the voice over.
• There is then a series of shots which inform the audience of what will happen after Blade gets caught by the police and that vampires want to capture him. This tells the audience basically the whole of the start to the film, as well as setting up the rest of the film as a fight between Blade and the vampires.
• The words ‘until now’ flash onto the screen and we are introduced to two new characters which will accompany the main protagonist in the film.
• Fast rock non-diegetic music is then played whilst the main plot to the story is revealed through a voice over by the three main characters. Several action shots of the main characters are shown as well as text that comes onto screen to tell the audience who the actors are, giving the film star quality.
• Fast paced action shots are shown to the audience before the title of the film is shown to the audience – ‘Blade: Trinity’ – meaning that the audience has to watch to the end of the trailer to know the name of the film.
• A brief scene is shown at the end of the trailer which almost gives a comic relief to the trailer and the film.
  http://www.imdb.com/title/tt0359013/?ref_=sr_1