Target Audience

Target Audience

My film trailer will be targeted towards teenagers and young adults (between the ages of 15 and 24 possibly) as it would be easier to find people to give me feedback on drafts and planning ideas. I also know people who would belong to this age group which would aid me in this. As my target audience would be older, I would not have to worry that my content would be too mature for a younger audience, giving me more of a free rein in my movie trailer, although I will have to think about when and where my trailer will be shown.

I also want my trailer to appeal to both males and females, as it would double  my possible audience. However, this may be hard to achieve depending on the genre that I choose for my film trailer as, typically, films such as romantic comedies would appeal more to women, and action films would appeal more to men.


I will ask members of society which will belong to my target audience open ended questions in an interview. These questions are only guidelines, and the conversation may deviate.

1. What do you feel is the most important aspect of a fantasy film and why?
2. What sort of plot would appeal to you in a fantasy film?
3. The music in films has a very important role. What kind of music would you hope to hear in the film?
4. There are different types of film trailers – ones that are short and shown on television and full length ones in the cinema. What would you look for in each of these types of trailers?
5. Do you want the trailer to give away very little of the storyline?